Marketing and Design

Transforming Visions into Reality

Marketing and Design Solutions for Your Brand

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Profile picture Rocío López

About me

Explore my portfolio to see how I can infuse strategy and creativity into your project.

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3

Years experiences

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Succesfull projects

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Marketing and brand strategy

With experience in both B2C and B2B marketing, I develop inbound and outbound marketing strategies tailored to your business goals. These 360-degree strategies incorporate both digital and traditional channels. Additionally, my expertise in brand strategy ensures that your brand's identity and message resonate with your target audience. Whether you are focusing on individual consumers or other businesses, I create strategies that effectively communicate your brand’s value.

Art Direction

I bring creativity and trends to the table by crafting compelling campaign ideas for new product launches. My art direction ensures that your campaigns are visually appealing and aligned with your brand’s voice, making a lasting impression on your audience.

Content Marketing

I create content that converts and generates leads. From developing content calendars to producing high-quality visual and written content, I cover everything including website content, blogs, articles, press releases, case studies, company news, and long-form materials like product brochures and downloadable resources.

Email Marketing

I design and implement effective email marketing strategies, creating engaging newsletters, customer journeys, and automated campaigns using tools like Mailchimp and HubSpot. I ensure personalized and targeted communication that nurtures relationships and drives conversions.

SEO

I have experience with SEO tools like Semrush, which I use for both onsite and offsite optimization, website health, keyword research, topic research, competitor analysis, and backlink building. My strategies are designed to identify opportunities to optimize your website and content, and increase organic traffic.

Event

I have experience in coordinating events, which involves researching and gathering information on opportunities to present, exhibit, sponsor, or attend events to enhance your business's visibility and engagement. I maintain a detailed events calendar to track important dates and deadlines, ensuring seamless participation in relevant events. Additionally, I develop materials for events, including booth designs and marketing collateral, to create a strong presence.